Copy and Content

Become a master storyteller in a world where your audience clicks and swipes in nanoseconds

What you’ll learn

Two tracks: Copywriting (ad fundamentals, poster copy, radio/TV scripts) and Content Strategy (social media management, platform playbooks, brand persona, audience targeting).

Course content

• The Evolution of Advertising That Works

• Creating Unswipeable Copy & Content

• Writing for Radio & Screen

• Finding & Working the Truth

• Minimalism & Visual Storytelling

• Social Media Fundamentals

• Brand Archetypes

• Content Marketing for Freelancers

Who it’s for

People who want to help brands tell compelling stories: creatives, marketers, social managers, NGO comms leads, and anyone leveling up their writing and content skills.