Orange Academy is Africa’s first practical school of brand experience and storytelling. We discover, develop, and deploy future storytellers, strategists, and makers with the skills, confidence, and real-world exposure to thrive in today’s creative industry. It does sound cheesy, but we’re not a school. We’re a mindset, a philosophy, and an idea; that we are all born to create.

Orange Academy is for dreamers, doers, campaigners, culture-shapers, and changemakers. Whether you're just starting out, switching careers, or ready to sharpen your craft, Orange Academy is for anyone who believes creativity can move people and the world.

We’re not a traditional university, but our programs are recognized by top creative agencies, universities, industries, and global employers.

Orange is a registered not-for-profit organization in Nigeria, approved by the government to deliver professional training that strengthens the creative economy.

Industry insiders refer to our graduates as Orange Minds. It’s more than a nickname—it’s a mindset our students carry into the world. And trust us, it’s more powerful than a piece of paper.

Orange Academy was founded by Dr. Kehinde (Kenny) Bademosi while he was serving as Creative Director at Draft FCB in Lagos, Nigeria.

It was the dawn of mobile telephones and the rise of social media, an era when advertising was about to change forever, as people gained more direct access to their audiences.

Sitting through countless job interviews and reviewing hundreds of résumés at his ad agency, Kehinde noticed a pattern: the advertising industry was stuck in old ways, overlooking brilliant minds simply because they didn’t fit traditional molds.

He believed it was time for a change. New kinds of talent, new ways of thinking, and new lived experiences needed to be recognised and nurtured. Anticipating a more tech-driven world, Kehinde wrote a manifesto titled "The New School of Thot." In it, he argued for a new approach to advertising—storytelling. This is called THIS ONE THING.

That vision gave birth to Orange Academy. Not as a typical school, but as a space where storytelling meets strategy, and where people from all walks of life can learn to move culture, shape brands, and spark change.

What is a brand?
For nearly two decades, we’ve chosen to keep the definition brutally simple:

A brand is a
Strategic.
Cultural.
Idea.

Strategic—because you must make bold choices about what you stand for, who you stand with, and what you are not.

Cultural—because culture eats strategy for breakfast. A brand can follow it, disrupt it, curate it, or linger at the fringes. Ignore it, you can't.

Idea—because in the end, all of this has to live in one narrative that sticks. The ONE thing. The THE.