FAQS

Getting Started

  • Orange Academy is Africa’s first practical school of brand experience and storytelling. We discover, develop, and deploy future storytellers, strategists, and makers with the skills, confidence, and real-world exposure to thrive in today’s creative industry. It does sound cheesy, but we’re not a school. We’re a mindset, a philosophy, and an idea; that we are all born to create.

  • Orange is for dreamers, doers, campaigners, culture-shapers, and changemakers. Whether you're just starting out, switching careers, or ready to sharpen your craft, Orange is for anyone who believes creativity can move people and the world.

  • Orange Academy is headquartered in Lagos, Nigeria, and operates globally. Our collaborators and faculty work across Europe, the US, and the UK, and many of our programs are delivered online.

  • At Orange Academy, storytelling is our classroom.
    We use it to teach strategic skills that shape brands, rally communities, and inspire meaningful change.

    Our core programs include:

    • Integrated Brand Experience (IBX)

    • Brand Identity Design (BID)

    • Digital Marketing Certificate (DMC)

    • Orange Copy & Content Department (OCCD)

    • Idea School

    • Brand Experience & Communication Academy (BECA)

    • Business Writing Workshop

    • Personal Branding – What’s Your Story?

    • Orange Story Accelerator

  • Our programs welcome individuals from all disciplines: new graduates, seasoned professionals, and creators alike. They are united by a desire to create something memorable.

    Alumni have gone on to build impactful careers as copywriters, content creators, chief storytellers, designers, entrepreneurs, marketing directors, creative directors, social entrepreneurs, and independent artists, all deploying their creativity to make a difference.

    Some of the global creative agencies in Nigeria are founded by our alumni.

  • Orange Academy isn’t a degree-granting university, but we’re a registered nonprofit in Nigeria authorized to deliver professional training. Graduates receive an Orange Academy certificate (your “Orange Mind” diploma), and our programs are recognized by top creative agencies, universities, and employers worldwide.

  • Orange Academy was founded by Dr. Kehinde (Kenny) Bademosi while he was serving as Creative Director at Draft FCB in Lagos, Nigeria.

    It was the dawn of mobile telephones and the rise of social media, an era when advertising was about to change forever, as people gained more direct access to their audiences.

    Sitting through countless job interviews and reviewing hundreds of résumés at his ad agency, Kehinde noticed a pattern: the advertising industry was stuck in old ways, overlooking brilliant minds simply because they didn’t fit traditional molds.

    He believed it was time for a change. New kinds of talent, new ways of thinking, and new lived experiences needed to be recognised and nurtured. Anticipating a more tech-driven world, Kehinde wrote a manifesto titled "The New School of Thot." In it, he argued for a new approach to advertising—storytelling. This is called THIS ONE THING.

    That vision gave birth to Orange Academy. Not as a typical school, but as a space where storytelling meets strategy, and where people from all walks of life can learn to move culture, shape brands, and spark change.

  • Absolutely. We co-create partnerships that blend learning with real impact.

    Ways to partner

    • Live briefs & capstones: Bring your challenge; our students prototype strategy and creative solutions.

    • Custom training: In-house workshops and masterclasses for your teams (in person, hybrid, or online).

    • Talent pipeline: Early access to Orange Minds for internships, residencies, and hiring.

    • Scholarships & sponsorships: Fund seats, cohorts, or events to grow industry-ready talent.

    • Guest faculty & advisory: Join critiques, teach a module, or help shape curricula.

    Get started: Email info@cluborangeng.com

  • HIC is Orange Academy’s global storytelling lab, transforming lived experiences about health and the body into practical insights for health messaging stakeholders.

    We host phone-free, community-led story circles and synthesize themes into briefs and prototypes for real projects. It’s not a focus group—no scripts, people speak for themselves. Join or host a circle

Programs & Admissions

    • IBX — Integrated Brand Experience (flagship masterclass): runs twice a year; applications open ahead of each cohort.

    • DMC — Digital Marketing Course: enrolls year-round with rolling start dates.

    To make sure you choose the right fit, tell us about your goals and experience—complete this short form and our program team will guide you.

  • While most of our programs are in-person (because connection matters), we offer hybrid and online options for students worldwide. Sign up for updates and be the first to know.

  • Applications are simple. Click the “Apply Now” button at the botto of the page, choose your program, and tell us a bit about yourself. We review each application carefully because at Orange, we’re not just looking for talent. We’re looking for hearts and a little bit of arrogance. Oh yes, some confidence that you’re worthy.

  • 8 Aderibigbe Shitta Street
    Maryland, Lagos
    Nigeria

    info@cluborangeng.com

    (+234) 909 967 2193

    (+234) 704 586 3980
    (+234) 706 438 4235

  • Our teaching is practical, collaborative, and immersive, led by industry practitioners and grounded in real-world challenges.

    We also offer custom training for institutions and organizations, helping teams build storytelling capacity from the inside out.

  • Spring
    Fresh out of school, our Spring learners are brimming with raw ideas and untamed passion. They come to Orange to find focus, creative confidence, and their unique voice in an industry that can initially feel overwhelming.

    Summer
    Bold, hot, and already creating, our Summer learners are no longer beginners. They’ve launched projects, built brands, or sparked movements. But now they’re at a crossroads, seeking clarity, new skills, or a creative reset.

    Fall
    Call them veterans, but we call them magic makers. Our Fall learners have been in the game and want to stay relevant in a fast-changing industry. They’re here to sharpen what matters, make meaningful work, and create their next big thing.

    Winter
    Often underestimated, but never irrelevant. Our Winter learners don’t come to Orange to start over—they come to contribute. They collaborate, mentor, spark ideas, and remind us that creativity doesn’t age, it evolves.

  • Magic (Right Brain)
    The path of creativity, intuition, and emotional thinking.
    Magic people solve problems with imagination and heart.
    They become copywriters, designers, content creators, and creative disruptors.

    Logic (Left Brain)
    The path of analysis, structure, and critical thinking.
    Logic people solve problems by asking sharp questions and following the data.
    They become brand strategists, data mavens, researchers, planners, and systems thinkers.

    But here’s the truth:
    At Orange, the lines blur.
    Because how do you describe someone like Leonardo da Vinci—a scientist and a storyteller, a thinker and a maker?

    We don’t force a choice. We give you space to explore both.

  • You’ll leave as an Orange Mind with real work, real connections, and a clear next step.

    • Hiring-ready portfolio: Strategy decks, brand case studies, and campaign artifacts built from live or simulated briefs (reviewed by industry faculty).

    • Real-world experience: Client-style critiques, sprint workshops, and opportunities to work on partner briefs.

    • Career acceleration: Introductions, referrals, and mentorship through our global Orange Minds network. Alumni include award-winning creative directors, strategists, founders, and agency leaders.

    • Credential: An Orange Academy certificate (your “Orange Mind” diploma) recognized by top agencies and employers.

    • Community for life: Ongoing invites to reviews, masterclasses, and collaborations—plus a talent pipeline for brands and agencies.

    Want specifics for your path? Tell us your goals in the short form, and we’ll map the best program for you.

Branding, Storytelling and Strategy

  • Integrated Brand Experience, IBX, is Orange’s signature curriculum. You learn how to create a powerful story for your brand or cause, and then weave that story into all your activities - from your logo to your events, and even how you send your email.

  • As humans, we have a unique ability to tell stories. This is one of the things that sets us apart from animals. We don't just go through experiences. We store them in our memories using stories. We retrieve them through stories and recreate them through stories. If you want to connect with your audience meaningfully, try stepping into the storytelling arena and meeting people where they are.

  • Disney - there’s a child in all of us who learns through play. The Disney brand is built around this powerful human truth and it shows even in how they hire their staff. For example, Disney employees aren't called theme park workers – they're called “Cast Members.” Everyone is on stage. The IBX curriculum takes you through the stages of creating such magic.