BID
Brand Identity Design
Create coherent design systems that help organizations deliver on their communication objectives.
An eight-weekend, project-led course that turns brand strategy into a coherent visual system: logo, typography, colour, imagery, motion, and usage rules that hold up across touchpoints.
Fees on inquiry. Ask our program team
What you’ll learn
Research & Strategy: audience, competitors, insights, positioning
Design Fundamentals: layout, typography, colour theory, hierarchy
Logo Systems: marks, wordmarks, grids, iteration, critique
Visual Identity: palettes, type stacks, iconography, imagery styles
Packaging & Collateral: print systems and production basics
Digital Design: web/mobile components, accessibility, export specs
Presentation & Pitch: decks, rationale, and stakeholder buy‑in
Implementation & Governance: brand guidelines and rollout
Prerequisite: Ability to use at least one design tool (e.g., Figma, Illustrator).
Who it’s for
Graphic designers, brand strategists, copywriters, and creative leads who want to design distinctive, consistent identity systems.
The details.
- Length
- Eight weekends
- Starts
- Ask for the next cohort
- Schedule
- Weekends: Saturday 10:00 to 17:00, Sunday 14:00 to 17:00
- Format
- In person, Lagos
- Fees
- On inquiry
- Prerequisite
- Ability to use at least one design tool (e.g., Figma, Illustrator)
Ready when you are.
Apply in five minutes. Our program team replies by email.