IBX
Integrated Brand Experience
Create an experience, not just a product or service.
As automation scales, the edge remains human: empathy, storytelling, and connection. IBX trains you to design a cohesive brand experience across every touchpoint.
Fees on inquiry. Ask our program team
Create an experience, not just a product or service.
What you’ll learn
Build a practical, channel‑agnostic plan that aligns brand, culture, and customer experience across advertising, packaging, web, social, PR, and product moments.
The Six IBX Missions
Market Research & Problem Definition
Brand Story & Design
PR & Go‑to‑Market Strategy
Advertising & Creatives
Digital Experience
Social Cause & Personal Branding
How you’re assessed (100%)
MAGIC (Creativity), 30 points: original connections, storytelling, visual composition
LOGIC (Strategy), 20 points: structure, data use, clarity, problem understanding
Group Work, 50 points: collaboration and delivery
Entry requirements
Tertiary certificate (minimum HND)
A scrapbook (80% visuals / 20% words) covering who you are, what you do, why IBX, and your career goals
A one‑page summary of a Wole Soyinka poem
The details.
- Length
- 4 months of training plus an optional 2-month internship
- Starts
- February and August
- Schedule
- Weekends: Saturday 10:00 to 17:00, Sunday 14:00 to 17:00
- Format
- In person, Lagos
- Fees
- On inquiry
Ready when you are.
Apply in five minutes. Our program team replies by email.