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| Week 1 | Introduction to MAP Write stuff 001 |
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| Week 2 | Introduction to MAP HOW TO GET IDEAS |
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| Week 3 | THE ADVERTISING GRID Copy for print Media Project starts |
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| Week 4 | THE GRID/ LEARN-DO-FEEL Copy for Radio |
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| Week 5 | The copy platform/ strategy Copy for TV Selling your creative idea: THE ORANGE SALES THEORY Copy for BTL and New Media Project ends |
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| Week 6 | ORANGE CREATIVE FAIR! |
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