Integrated Brand Experience, IBX, is Orange’s signature curriculum. You learn how to create a powerful story for your brand or cause, and then weave that story into all your activities - from your logo to your events, and even how you send your email.

As humans, we have a unique ability to tell stories. This is one of the things that sets us apart from animals. We don't just go through experiences. We store them in our memories using stories. We retrieve them through stories and recreate them through stories. If you want to connect with your audience meaningfully, try stepping into the storytelling arena and meeting people where they are.

Disney - there’s a child in all of us who learns through play. The Disney brand is built around this powerful human truth and it shows even in how they hire their staff. For example, Disney employees aren't called theme park workers – they're called “Cast Members.” Everyone is on stage. The IBX curriculum takes you through the stages of creating such magic.

Our IBX program welcomes individuals from different disciplines, including new graduates, established professionals, and creators who share a common goal of creating something memorable. Participants in the program have gone on to pursue careers as copywriters, content creators, chief storytellers, designers, entrepreneurs, marketing directors, creative directors, socialpreneurs, and individual artists, all working towards making a positive impact.

The four key marketing concepts underlining most of our programs at Orange are: Product, Price, Place, and Promotion. These four concepts outline how to position and sell a product effectively. In addition, understanding the market and customer segmentation is crucial for tailoring marketing strategies to specific groups.

Finally, brand positioning and differentiation are critical, as they determine a brand's unique value proposition and how it stands out in a competitive marketplace.